Our Team

Founder & Lead VA

Amari (she/her)

Amari (she/her) is the Founder & Lead VA, specialising in sex education, social media management, and administrative support.

Recognising a gap in the market for assistants with a focus on sexual wellness, she created a space where both passion and professionalism meet. Beyond her expertise in sexual health and empowerment, Amari is also known for her love of the colour pink, Taylor Swift, and her impressive ability to complete a Rubik’s cube in 26 seconds.

She holds a BA (Hons) in Sociology, with a focus on gender, sexuality, and violence, and has the following qualifications:

  • Level 4 Teaching Relationship and Sex Education Qualification

  • Level 7 PGCE in Primary Teaching and Learning

  • Level 3 Safeguarding Lead & GDPR/Data Protection Qualifications

  • Clinical Sexologist and Certified Sex Coach

  • Completion of a Sextech Entrepreneurship Program and a 7-week Psychology of Fetish & Kink course

Amari is passionate about knowing sex, pleasure, women's empowerment, and advocating for all facets of women’s health and sexual health.

With over 8 years of experience in sexual wellness and women’s rights, 8 years in childcare and education, and 5 years in social media and administrative work, Amari is highly qualified and continues to drive the conversation on sexual health.

Meet the Team

  • Kiri/Beth (They/she)

    With over 15 years of experience in administration, including three years as an independent virtual assistant, Kiri brings a wealth of expertise to their work. They have a lifelong passion for sexual wellness and sex positivity, with a particular interest in ethical non-monogamy, polyamory, and healthy, safe kink practices.

    Services: General administration, personal assistance, inbox management, diary management, minute taking, Discord server management, administration, and moderation.

  • Lowri (She/her)

    Lowri has been working as a Virtual Assistant and Social Media Manager since October 2024, supporting wellness and creative businesses in building their online presence. With experience working directly with Admin by Amari and Sex Coaching by Amari, she helps brands create engaging and authentic content that connects with their audience. She has a particular interest in sex toys, women's health, and relationships.

    Services: Social media management (content creation, scheduling, engagement), Instagram strategy & growth support, video editing & Reel creation, Canva visuals (flyers, graphics, branding materials), course creation & platform setup (Thinkific).

  • Dani (she/her)

    Dani (she/her)

    Dani has been working in sexual wellness for the past four years and is passionate about social media, community building, and events. She is especially passionate about women’s health.

    Services: Social media management, community building, event coordination, content creation, and support for women's health initiatives.

  • Ellie (She/her)

    While studying Geography at university, Ellie discovered a deep passion for women’s health. Her specific interests include the funding—or lack thereof—for women’s health, addressing health misinformation spread via social media, and advocating for abortion rights worldwide.

    Services: Social media scheduling, video editing, administration, and copywriting for social media.

  • Nina (She/her)

    With an MSc in Reproductive Science and Women’s Health from University College London and a BSc in Biomedical Sciences, Nina is passionate about breaking taboos and championing women’s and sexual health. She combines her scientific background with strong organizational and writing skills to support businesses in the sexual wellness space.

    Services: Administration, copywriting, business strategy, appointment scheduling, minutes writing, personal assistance, book writing, and ghostwriting.

  • Simone (she/her)

    Simone is an Intimacy Coach and Sex Educator with a deep passion for sexual wellness and healing. They have a particular interest in STI and safer sex education, the emotional and spiritual aspects of sex education, sex toys, sex entertainment and events, women's health, womb health, pregnancy and postpartum, BDSM, and rope work. Simone is open-minded and finds all aspects of sex and related topics fascinating.

    Services: Copywriting, research, website updating, client onboarding, sales calls, email responding and organizing, general administration, event coordination, and scheduling.

  • Amiee Oh (She/her)

    Amiee is a Content Specialist focused on sex-tech and erotic photography, committed to promoting sexual wellness, pleasure, and body positivity. With over seven years of experience, she creates impactful campaigns, along with social media content, marketing, and support for sex-tech brands. Specializing in inclusive, empowering content, Amiee ensures that her work not only adheres to industry regulations but also challenges societal norms and fosters sexual empowerment.

    The impact of sexual technology on health and the reshaping of perceptions of sexuality deeply interests her. From vibrators to wellness devices, these innovations offer pain relief, promote self-pleasure, and encourage body exploration. They empower individuals, especially during life stages like post-pregnancy and menopause, while challenging societal stigmas. These tools help people reclaim autonomy and foster a more positive, liberated relationship with their sexuality.

    Services:Campaign creation, social media content, marketing, support for sex-tech brands, erotic photography

  • Abigail (She/they)

    Abigail has been working in social media, SEO and copywriting for over 7 years. After experiencing navigating menstrual cups and overcoming period shame, she set on a mission to work with sexual wellness and women's health brands to create stigma-breaking copy and content. Abigail has strong interests in menstrual health and overcoming purity culture after being raised religious!

    Services: SEO and conversion copywriting, short form video editing and social media management.

  • Katerina (She/her)

    Katerina has been working as a VA in sexual wellness for two years.

    She has a strong interest in sex toys and currently owns about 35 different toys from collaborations with various sex toy brands. She loves embracing self-pleasure, and her favourites are clitoral suction toys!

    Services: Content creation, social media management, video editing, video topic creation, and script writing.

  • Marlena (She/her)

    Coming soon!

  • Claudia (she/her)

    Coming soon!

  • Niamon (She/her)

    Coming soon!

HIRING SEX POSITIVE VIRTUAL

ASSISTANT ASSOCIATES TO JOIN MY TEAM!

🎉 HIRING! Looking for a Sex-positive Virtual Assistant Associate! 🎉

To be honest, as long as you are sex-positive (And meet my must-have requirements below), I would love to hear what experience and skills you have, so even if you are not skilled in the services below, please still reach out! This role is freelance & ad hoc.

Skills I am looking for (you do not have to have all of them!):
🗂️ Administrative Support
📱 Social Media Management
🤝 Personal Assistance
✍️ Copywriting
🎬 Video Editing
📈 Marketing
💼 Sales & Business Support
🌟 Other unique skills? Websites? Good behind a camera? Tell me about them!

Must-Haves:
🌍 Based in the UK

(Sorry, the laws are different in every country and I do not have time to research and work them all out, but one day!)
✨ Sex-positive mindset and values
👩‍💻 Experience as a virtual assistant OR extensive freelancer/self-employed background
📝 Registered as self-employed with a UTR number
💼 Business Insurance & ICO Registered

Are you ready to join me as a sex-positive virtual assistant associate? 💻✨

Apply here and please share with anyone who you think would be good for the role 😈

Have any questions? Email me at info@adminbyamari.com